Born digital.

RE Village

Client

Capcom Germany


Assignment

Resident Evil : Village

Official Release

Creator Campaign


Platform

PC, Playstation, Xbox

Role

Creator Marketing Agency (Germany)


Service

Content Strategy

Media Planning

Creator Handling


Challenge

Capcom was calling for an agency to support the new brand communications approach for the latest installment in the notorious Resident Evil games franchise. The new approach was tailored towards action-, adventure- and survival gaming audiences with less focus on the traditional horror facets of the franchise. The campaign goal was to maximise viewer hours while at the same time providing a variety of different video, streaming and social media content with German creators.

Some facts

 

Approach

Drawing on our 10 years of experience in creator marketing and our excellent creator network, Mothership quickly identified suitable candidates willing and able to produce significant amounts of content at short notice. Continuous dialog and close coordination with both client and creators allowed us to roll out a successful campaign in a short time window within the set budget constraints.

Flight

6th May - 12th May 2021

Markets

Germany

Creators

Dhalucard, Keyjore, Kaya Yanar, Sev, Bonjwa, Sorbus, M4cM4nus

Content

14 Twitch Streams, 100 Youtube Videos

247 K

Twitch Watchtime H

240 K

Twitch Unique Viewers

6,53 M

Youtube Views

30 K

Youtube Comments

504 K

Youtube Likes

„Over 4.5 Million
Copies Shipped
Worldwide!“

FIND ALL
CASES HERE

Contact us

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