Client

GIANTS Software

Assignment

Farming Simulator 25

Creator x Programmatic Campaign

Platform

PC / Mac

Playstation

XBox

Role

Media Agency (US)

Services

Media Planning
Curation of Influencer Targeting Lists
Campaign Setup & Delivery (Google DV360 / YouTube)
Comprehensive reporting

Information

For the launch of the long-awaited new installment in the genre- defining Farming Simulator series, GIANTS Software partnered with Mothership to reach the communities of simulator game influencers in the US on YouTube, across the web and on CTV platforms through programmatic advertising.

Mothership identified a total of 312 local YouTubers that were clustered into 4 audience groups based on their individual channel characteristics. These influencer clusters were then used for programmatic campaign targeting.

To maximize awareness during the game release week, we initially targeted mobile, desktop and CTV platforms. During the course of campaign optimization, mobile traffic was later excluded in favor of the better performing CTV and desktop platforms resulting in a final video completion rate of 89%.