Born digital.

Gaming <br>in

Gaming in Korea

G-STAR 2019

After we have been working successfully with Asian games publisher and developers for some years, we decided it was time pay this year’s Global Game Exhibition G-STAR a visit. And it was a truly amazing experience!

Many thanks to all the companies who have visited us
for a coffee and a chat at our booth!

Besides meeting interesting people, we were also lucky to experience the Brawl Stars World Finals 2019.

Check out some of the highlights here!

The Korean Games Market

While we are at it, we would like to talk about the Korean games market and what is special about it.

Let's have a look at some numbers first:

South Korea is the world’s 4th biggest market, directly behind China, the US, and Japan. With game revenues of $5.6Bn and 28.9M players, Korea is one place ahead of Germany whose 44.3M players generate total revenues of $4.7Bn.

(Click images to visit source)

Data source: Newzoo: 2018 Global Games Market Report
Thank you!

Platforms, genres, spending

When it comes to choosing the platform, mobile games are very popular among both female and male gamers and PC is preferred over consoles.

Looking at genres, casual single-players games take the lead, followed by first-person shooters and MOBAs. Interestingly, MMORPGs take the last place based on time gamers spend playing in South Korea.

And to answer the question if Korean gamers are willing to buy in-app items: Yes, they are - a whole 85 percent of paying gamers have spent money on in-app purchases in 2018.

Popular Android Games - Data source: App Annie

Popular iOS Games - Data source: App Annie

Ranking of video game types based on time gamers spent playing - Data source: Statista 2019


As you can see, Korea is an interesting market with some challenges and lots of opportunities.

We will launch our first Korean projects in the first quarter of 2020 and are excited to put our proven global ad-tech infrastructure to work. Combined with several local partners (influencers, search engines, social media networks) we will make sure to drive the best campaign possible.

Let us know if you think about localizing your game for the Korean market or if you plan to launch your game in Korea. Our Korean media experts would love to exchange ideas with you! And don’t hesitate to contact us if you just want to philosophize about the Korean games market, eSports on Mobile or where to find the best VR Gaming Locations.

Get in touch here!

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