Client

GIANTS Software

Assignment

CTV campaign

Platform

PC & Consoles

Services

Budget & Media Planning

Audience Strategy

Campaign Management

Performance Data Evaluation

Role

Media Agency

Information

The campaign focused on primarily male console gamers in their early 20s across Spain and Poland. Players with a competitive yet accessible mindset, passionate about authentic racing experiences.

To reach this audience effectively, we implemented a two-pronged CTV strategy: YouTube CTV as the main channel for scalable impact, complemented by Open Market CTV to extend reach through premium inventory. Budgets were dynamically optimized across markets, shifting spend between Poland and Spain to maximize performance. This approach delivered impressive results, achieving very high VTRs while maintaining extremely low eCPMs—proving the power of smart, targeted CTV campaigns.