Fill in your details and we'll contact you.
We’re committed to your privacy. Mothership uses the information you provide to contact you about our relevant content, products, and services. You can unsubscribe from these communications at any time.
Shape of Dreams
Client
Neowiz Games Corporation
Assignment
Pre-release Campaign
Release Campaign
Social Media Marketing
Programmatic Marketing
Platform
PC/Steam
Role
Lead Media Agency
Services
Budget & Media Planning
Advertising Strategy
Campaign Management
Performance Data Evaluation
Challenge
Ahead of the PC / Steam launch of Shape of Dreams, Neowiz aimed to build visibility among the action roguelite game audiences and convert that attention into wishlists and early sales. To support this effort, the company partnered with Mothership Talents to run a performance marketing campaign designed to drive awareness, consideration, and conversions. The two-phase campaign began shortly before launch to build momentum and continued for several weeks post-release.
Some facts
Approach
To reach both high-intent and discovery-oriented audiences, the campaign combined social media activation across X, Reddit, and
TikTok with programmatic buying.
Results
With 17.7 million impressions and 232,000 clicks, the campaign successfully delivered strong reach at scale and meaningful engagement with Shape of Dreams target audience, supporting the title’s visibility and driving Steam store traffic throughout the launch period.
Flight
September - October 2025
Markets
US
Channels
Reddit, TikTok, X, Google
17.7 M
Impressions
232 K
Clicks
1.32%
CTR
FIND ALL
CASES HERE
Contact us
See what is possible.
Back
